MakersPlace Launches Art Monitoring Service

Overview

MakersPlace was founded in 2018 and is the premier market to discover, collect and invest in truly rare and authentic digital artworks by the world's leading artists and creators. MakersPlace takes pride in providing creators with a reliable and trusted platform for selling works directly to collectors and fans worldwide. 

Since its inception, MakersPlace has facilitated over $100M+ in transaction volume for some of the most boundary-pushing artists in the world, including Beeple, Hackatao, Urs Fischer, Trevor Jones, Bosslogic, Matt Gondek, and others.

The Problem

As one of the leading platforms, MakersPlace facilitates countless transactions in between buyers and its creatives. As a result, bad actors target these artists and sell counterfeits of their work on secondary marketplaces, unauthorized duplicates that steal revenue from artists and damage trust with the community. MakersPlace has worked with artists to remove infringements and protect its community, but the reactive and manual process is challenging to scale. 

The Solution

To solve these challenges, MakersPlace has rolled out MakersPlace Art Monitoring Service, powered by Doppel. Doppel’s NFT indexing and next-gen computer vision models enable detection of copyright infringements on the blockchain with minutes. Furthermore, it can distinguish between blatant copymint scams and well-intentioned fan derivatives that bolster an artist’s community presence.

“At MakersPlace, we’re excited to partner with Doppel to offer our exclusive white-glove service for top artists in the world. This is not just about removing unauthorized copies. This is equally about allowing artists to see derivatives that can result in healthy and dynamic collaborations or remix opportunities.”

- Kayvan Ghaffari, Head of Legal, MakersPlace

Results

With MakersPlace Art Monitoring Service, dozens of copyright infringements were detected targeting artists like Trevor Jones, Matt Gondek, and Whisbe. This service was also tested during a launch in real-time for Matt Gondek’s Fight Club collection, enabling detection and takedown of copymints within minutes.