How Doppel's Brand Protection AI Protects Sugar23's Team from Digital Impersonation Threats

Overview

Founded by Oscar Winner Michael Sugar, Sugar23 is an entertainment powerhouse, producing world-class TV, films, podcasts, books, and more. Managing an elite roster that includes leading actors, directors, writers, producers, and other influential figures, Sugar23 is at the forefront of blending Hollywood allure with brand power.

Always innovating, 2024 is a transformative time at Sugar23, as the brand works to integrate billion dollar consumer brands with its production pipeline, providing them with world-class creative and unprecedented opportunities for return-on-investment (ROI).

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Problem

As Sugar23 continues to redefine the entertainment industry by bridging the gap between brands and Hollywood, it faces a growing challenge confronting the entire industry and its leading participants: An alarming rise in phishing, deepfakes, and digital impersonation threats. These threats target Sugar23's roster of executives, celebrities and thought leaders, seeking to exploit their high profiles and compromise their online presence. In line with its stature as an industry innovator and leader, Sugar23 has been at the forefront of seeking out leading-edge solutions to address this problem.

Results

Responding to the growing threat of impersonations and client deepfakes online, Doppel's AI-driven digital risk protection platform has been a game-changer for Sugar23. With vigilant, 24/7 detections and swift takedowns, Doppel has detected and taken down over 600 instances of impersonation for Sugar23’s executives and partners across major social platforms like Instagram, Twitter, Facebook, and TikTok - with over 300 takedowns on Facebook alone. These impersonators were jeopardizing both the brand's reputation and the personal online security of its team.

Doppel's brand protection technology has been crucial in preserving Sugar23's unblemished digital reputation, allowing it to navigate the entertainment landscape with unwavering confidence and innovative spirit.

“Doppel's proactive approach and rapid response have been integral in maintaining the integrity and security of our brand and our team’s reputation,” said Evan Sils, Sugar23 COO. “Their expertise in navigating the complex digital threats in today's entertainment world has been invaluable to Sugar23.”

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