Dapper Labs Leverages Doppel to Safeguard Brand Integrity

Protecting brand and content with the latest in AI technology.
Kevin Tian
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July 26, 2023
Overview

Dapper Labs, the visionary web3 gaming studio behind blockchain products such as CryptoKitties, NBA Top Shot, and NFL ALL DAY, has operated at the forefront of blockchain technology since its founding in 2018, giving enthusiasts a real stake in the game by bringing them closer to the brands they love. 

The Problem

As a high-profile studio with many big-name products and partnerships, IP protection is paramount for Dapper Labs. Counterfeits and phishing threats, ever-increasing in volume, scope, and quality as the world of web3 continues to grow and expand, pose a significant risk to brand image and customer and partner trust. Facing this constantly-evolving landscape of threats, Dapper Labs needed a robust and reliable solution that could continuously detect and take down fraudulent activities while driving down costs through AI automation.

The Solution

Dapper Labs turned to Doppel for a cost-effective but deeply powerful solution for their brand protection needs. With continuous, unlimited 24/7 detection and real-time takedown of threats across many digital channels, Doppel offered a comprehensive system that was up for the challenge of protecting the Dapper Labs brand.

Results

Doppel's 24/7 monitoring detected a total of 1,076 threats, including counterfeits and phishing attempts. In total, 876 instances of fraud were successfully taken down, including over 100,000 individual NFTs. 

Doppel’s fine-tuned solution also allowed for the targeting of fraudulent activity against specific digital assets owned by Dapper Labs. 282 threats against NBA Top Shot were removed, along with 276 against CryptoKitties. Scam accounts, social media, and domain media were also targeted by Doppel’s system, taking down 133 fraudulent social media accounts, 22 counterfeit domain and media channels, multiple fake executive and brand impersonator  accounts with over 100,000 followers. 

By leveraging Doppel's 24/7 monitoring and lightning-fast reaction times, the Dapper Labs team successfully safeguarded their brand image. Customers and partners alike can place their trust in Dapper Labs products as the studio continues to push the boundaries of the evolving web3 landscape. 

“Doppel enables us to put brand protection and anti-phishing security on autopilot.”
- Steve Krause, SVP, Deputy General Counsel at Dapper Labs

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