Combating Brand Impersonation

Overview

LooksRare is a decentralized, community-first NFT marketplace. The protocol was released on the Ethereum blockchain in January 2022 by pseudonymous founders Zodd and Guts.
Since, it has become a fixture of the NFT market — boasting an aggregator that supports OpenSea and Blur listings, a portfolio tracking app, and in-house smart contracts to make trading non-fungible tokens as easy as possible for its users.

LooksRare has a particular emphasis on rewarding the community for its participation — from trading rebates in the form of its LOOKS token to the distribution of 100% of collected trading fees to users that ‘commit’ their LOOKS.

The LooksRare platform enables individuals to trade non-fungible tokens, with an emphasis on rewarding users for their participation.

Problem

LooksRare faced a critical challenge to its brand reputation due to the increasing prevalence of social media and website impersonation. Their former solution proved insufficient in combating this threat, as it couldn’t scale with the new volume of reports on social media. This posed a significant risk to their community.

The Results

With Doppel, LooksRare was able to turn the tide against phishing attacks and fraudulent impersonators online. Leveraging Doppel's cutting-edge platform, LooksRare benefited from round-the-clock monitoring and vigilance against emerging phishing threats. This switch resulted in a staggering total of 668 takedowns, a testament to Doppel's effectiveness and LooksRare's unwavering dedication to maintaining a secure digital landscape.

Social media takedowns occurred across various platforms, including Twitter, Instagram, and Linktree. Notably, these efforts included eliminating multiple 100K follower scam accounts. The tireless dedication exhibited by LooksRare and Doppel showcased their joint commitment to creating a secure and thriving digital marketplace.

“We've tackled the challenge of online impersonation and protected our brand from fraudulent activities. Together, we're raising the bar for community safety.”

- PNG, Business Development Lead

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